Unify transactional, demographic, and behavioral data with AI-powered identity management for a holistic view of customers.

Enrich profiles with diverse data sources, including proprietary intelligence, and unlock predictions with prebuilt AI models.

Build new segments or discover new audiences with AI recommendations that are continually updated with real-time data.

Add consent data during the unification process using automatic data refresh to ensure that your organization meets privacy and security regulations.

Create real-time customer journeys across channels that are contextually relevant and can be optimized with A/B testing.

Deliver tailored experiences with the right message at the right time using AI-driven channel selection.

Hand off scored, qualified leads to sellers automatically and measure pipeline success with prebuilt analytics dashboards.

Engage customers using prebuilt digital channels including text, email, and push notifications, and then seamlessly add custom channels to the journey.

Discover insights and quickly understand customer attributes with individual profile summaries using Microsoft Copilot.

Describe your target segments to Copilot and quickly build, review, and modify customer segments.

Generate tailored content and headlines, branded emails, and captivating images for any segment with Copilot.

Simplify journey creation with Copilot by defining your business goals, target audience, or desired flows.