An artificial intelligence system known as “generative AI” is capable of producing a variety of content, such as text, photos, audio, and synthetic data. The recent excitement surrounding generative AI has been spurred by the simplicity with which new user interfaces can produce high-quality text, photos, and movies in seconds.

It is important to understand that the technology is not new. Chatbots first used generative AI in the 1960s. However, it was not until 2014, with the invention of generative adversarial networks, or GANs, a type of machine learning algorithm, that generative AI was able to produce photos, movies, and sounds of real people that are stunningly realistic.

On the one hand, this additional power has created potential for better movie dubbing and more instructive content. It also raised concerns about deep fakes (digitally created photos or videos) and detrimental cybersecurity attacks on enterprises, such as fraudulent demands that closely resemble an employee’s boss.