Fred Luddy established ServiceNow as Glidesoft, Inc. in 2003. The company was then incorporated in California in 2004. Prior to 2002, Luddy was the chief technical officer of the San Diego-based enterprise software startup Peregrine Systems. Luddy created the business with the goal of offering the same services that the then-defunct Peregrine Systems had previously offered.
Before Glidesoft was able to hire five more employees in the middle of 2005 thanks to US$2.5 million in venture financing from JMI Equity, Luddy was the only employee. The business rebranded itself as Service-Now.com in 2006. In 2007, ServiceNow established their first office in Silicon Valley, located in San Jose, and reported an annual revenue of US$13 million. Additionally, the corporation “went cash flow positive” for the first time in 2007.
In addition to 275 workers in its offices in San Diego, Chicago, New York, Atlanta, London, and Frankfurt as of January 2011, the company also had a partnership with Accenture, which employed over 100 ServiceNow consultants. The business was referred to as “Service-now” at this point. Frank Slootman became the company’s chief executive officer by April 2011.
After a US$210 million initial public offering (IPO), ServiceNow became a publicly traded business in June 2012. Not long afterward, the company relocated its headquarters from San Diego to Santa Clara, California. One month after Facebook went public, Morgan Stanley made it available to the public.
The firm declared in October 2019 that Bill McDermott, the former CEO of SAP SE, will take over as CEO at the conclusion of the current year, replacing John Donahoe.
Nvidia and ServiceNow announced a collaboration in May 2023 to offer AI services to large enterprises. The goal of this collaboration is to differentiate the new AI service from OpenAI’s and ChatGPT’s breakthroughs in AI by leveraging company-specific data.